Ideas
"and clearly demonstrate to the client why it is valuable for them to be more open with you"
"Wherever possible this (client value) should be measured by profitability rather than revenue."
-Ross Dawson
Client knowledge: In what areas do we know we need to
improve our client knowledge? What action steps will
enhance our knowledge in these areas? How can we
uncover other issues at the client we do not know to ask
about?
• Client openness: What can we do to get the client to be more
open and disclose more? What will clearly demonstrate to the
client the value of being more open? How do we gain greater
client access, attention, and interaction?
• Adding value with knowledge: How do we add clear value to
client knowledge, decision making, and capabilities?
• Customization: How do we apply deep client knowledge to
customizing information and service delivery in ways that are
meaningful to the client? How do we adapt our engagement
style and interaction to the client?
• Client recognition of value: How do we demonstrate to the
client we are using deep knowledge of their business to their
benefit? How do we get the client to acknowledge the value of
service customization and knowledge transfer? How do we
shift to new pricing models that reflect the additional value
created for the client?
This entry was posted
on Štvrtok, August 18th, 2011 at 11:16 and is filed under standard.
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